Google Play recognized Alle as the Best App of the Year in India.
Google announced its yearly list of the best games and applications in India’s Play Store on Tuesday. The Google Play Best of 2024 awards highlight apps with a practical and user-centric design, created by Indian developers for specific markets. The company highlights the achievements gained in fields such as personalized news, fashion styling, social gaming, and smart expense management thanks to artificial intelligence (AI).
Among Google Play’s Top 2024 apps and games in India are Alle, Indus Battle Royale, Squad Busters, WhatsApp, and Sony LIV. To learn more about the company’s best choices for Indian users, continue reading.
The Greatest Apps and Games of 2024 on Google Play
Google Play said in a blog post that Alle, a self-styling app that uses artificial intelligence (AI) and offers features including virtual try-ons, expert guidance, personalized outfit ideas, and rapid outfit feedback, has won the Best App of the Year title in India. It received the Best for Fun award in addition to Best App.
“We saw that there will be a huge potential to rethink and restructure how consumers find and purchase for fashion due to the latest advancements in Gen AI and changing consumer tastes for visual inspirational content. We founded Alle[…] as a result of this insight,” stated Prateek Agarwal, co-founder and CEO of Alle.
The search giant’s Best Multi-device App award went to WhatsApp, an instant messaging app with over 2 billion monthly active users across more than 180 countries. The company also recognized apps made for larger displays as part of its Google Play Best of 2024 India list, and Sony LIV won. The Best Hidden Gem of the year was Rise: Habit List, and Baby Daybook was selected in the Best for Watches category.
Indus Battle Royale won the title of Best Made in India, while Squad Busters was named the Best Game and Best Multiplayer of the year by Google. Bloom: A puzzle adventure was chosen for the Best Indie category, Yes, Your Grace took home the Best Story honor, and Clash of Clans was named Google’s Best Multi-device Game. As part of Google Play’s Best of 2024 in Games list, Krafton’s Battlegrounds Mobile India (commonly known as BGMI) got the Best Ongoing award following its reintroduction to the Google Play Store last year.